Last week, Broadcasting & Cable published a story I wrote about why TV advertising is still a marketer’s best tool for acquiring new customers, and why via taking an audience-based targeting approach that embraces audience fragmentation it can now be more effective than ever.
Podcast also available on PocketCasts, SoundCloud, Spotify, Google Podcasts, Apple Podcasts, and RSS.
The Podcast
Join Matt Collins as he interviews his Amherst College classmates. Every episode reveals what each guest has been up to since we last collided on campus, college memories that are loaded with 1990s nostalgia, the impact our liberal arts educations have had on our lives, and how we’re thinking about the future.
About the podcast
Matt Collins' Blog 
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