Monthly Archives: January 2014

When Are Higher Marketing Costs A Good Thing?

The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]

There’s More To Your App’s Value Than You May Be Considering

Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite¬†their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]

Expectations For 2014: The Appification Of Things

Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches of our evolutionary tree. While […]