Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you stream over the internet on […]
Andrew Heyward, former president of CBS News and now with the Cronkite School of Journalism and the MIT Media Lab, dispenses advice on finding career happiness and satisfaction.
In this podcast episode, Meryl Draper, CEO of Quirk Creative, talks about how TV commercials get made, how the industry has changed in the time of Covid, and what we all can do to become more creative.
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]
For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the course of just a few […]
The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the pandemic, business conferences, which serve […]
I’ve been hosting livestream shows (“Simulmedia Live”) for Simulmedia since the summer of 2019 and have had the privilege of talking to some awfully smart people from top brands, agencies, cable networks, and the investing community. Ever since we’ve started working from home, though, we’ve featured guests who I like to refer to as a […]