When you think about the typical mobile app and the marketing that goes into it, what comes to mind? If you’re like me, you’re probably imagining a game or utility with an addressable market of millions. You think of apps that need that sort of scale in order to generate meaningful revenue from micropayments that relatively […]

Several months ago, colleagues of mine at Ampush tried to persuade a client with whom it had been running brand marketing to put some budget into direct response, or DR. Their case was persuasive. Ampush does DR better than any other Facebook Marketing Partner. The client responded forcefully: their job was not to drive new […]

 “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it. Until I could invest in search and pay-per-click ads, […]

If you take away nothing else from Amazon CEO Jeff Bezos’ annual letter to his shareholders, just remember this: Jeff Bezos writes about Amazon to enhance its value to its shareholders, employees, and customers. Business rock star though he is, Jeff Bezos cannot prescribe the right medicine for your company. As the CEO of the most […]

Engineering-led companies typically include a product marketing function. Embedded with the Product and Engineering team, product marketers are the voice of the customer, ensuring that the products they manage capture their needs (stated or unstated) and that the market knows all about a company’s latest innovation. What if your company doesn’t have a product marketing […]

Telsa received some very good news last week when the National Highway Traffic Safety Administration (NHTSA) concluded that driver error, not a failure in the company’s Autopilot feature, killed driver Joshua Brown. If their ruling had gone the other way, NHTSA might have spelled doom for Tesla. After all, CEO Elon Musk’s crown jewel is […]