Following the 14th anniversary of Hurricane Katrina, and as we anxiously watch Hurricane Dorian looming off the southeastern coast of the United States, I speak to Kenny Bellau, who has an inspiring story to share. That’s because he rescued over 400 people in New Orleans in the chaotic aftermath of Katrina. It’s a portrait in […]
I’m changing things up a bit. Instead of just writing about marketing and the technologies that enable it, I’m occasionally going to host interviews. It’s a podcast I’m calling “Pre-Made” because these people aren’t “made” just yet, though they’re doing the sorts of extraordinary things that warrant our attention. In my first-ever interview, I speak […]
It’s a lot more complicated to be a marketer today than it was 25 years ago. Not surprisingly, I occasionally encounter marketers who feel dizzy at times by the overwhelming amount of tactical choices they have available. My reminder to them goes something like this: sometimes, the best way to cope with complexity is simply […]
In the earlier stages of my career, I like to tell people that I literally played games for a living. That was just one of my responsibilities as a marketer in the video game industry, though. I also budgeted for and planned TV advertising campaigns. On more than one occasion, I remember asking my media […]
When it comes to whether a brand should hire an agency or bring the work in-house, ask yourself this: is the activity in question revenue generating?
For decades, advertisers have relied on an index-based approach to determine audience concentration. This way, they can size up who’s consuming what content and figure out if it makes sense to advertise there. No one uses this method more than TV advertising planners. An index worked pretty effectively when we had fewer choices of what […]
Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad […]