Author Archives: Matt Collins
Advice on how to find an internship in advertising from Cheryl Faux, who used an augmented reality app in 2013 to land an internship that has paved the way for her to become a brand strategist for the likes of Diet Coke, Lucky Charms, United States of Women, and more.
Mo Said, the co-founder of award-winning creative agency Mojo Supermarket, reveals his unique approach to helping brands ignite passion and attract diehard fans.
If you’re between jobs and looking for work, focus first on becoming “un-unemployed.” Read on for more and for practical advice on finding a new job, even during the pandemic.
Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you stream over the internet on […]
Andrew Heyward, former president of CBS News and now with the Cronkite School of Journalism and the MIT Media Lab, dispenses advice on finding career happiness and satisfaction.
In this podcast episode, Meryl Draper, CEO of Quirk Creative, talks about how TV commercials get made, how the industry has changed in the time of Covid, and what we all can do to become more creative.
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]