Author Archives: Matt Collins

Finding Life’s Passion In Helping Kids Find Theirs

In this podcast episode, Marisa Gonzales Silverstein, founder of MGS Educational Consulting, reveals how she helps prospective college students find the program that will tap into their unique learning styles – and discover their passion along the way.

From Agency Intern To Brand Strategist: How To Build A Career In Advertising

Advice on how to find an internship in advertising from Cheryl Faux, who used an augmented reality app in 2013 to land an internship that has paved the way for her to become a brand strategist for the likes of Diet Coke, Lucky Charms, United States of Women, and more.

How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising

Mo Said, the co-founder of award-winning creative agency Mojo Supermarket, reveals his unique approach to helping brands ignite passion and attract diehard fans.

Becoming Un-Unemployed: A Pandemic-Proof Guide To Job Searching

If you’re between jobs and looking for work, focus first on becoming “un-unemployed.” Read on for more and for practical advice on finding a new job, even during the pandemic.

Matthew Scott Goldstein (msg) On The Covid-19 Data You’re Not Getting But Should

A leading analyst takes us inside the most important Covid-19 numbers, data that also happens to have pretty big gaps. He has five big questions for Dr. Deborah Birx that if answered, could have a profound impact on the way we understand the pandemic.

How To Strike The Right Balance Between Linear TV And OTT Advertising Spend

Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you stream over the internet on […]

How To Navigate Career Transitions Toward Happiness and Satisfaction, with Andrew Heyward

Andrew Heyward, former president of CBS News and now with the Cronkite School of Journalism and the MIT Media Lab, dispenses advice on finding career happiness and satisfaction.

Improving Creativity In A Time Of Covid: Insights From Meryl Draper, CEO of Quirk Creative

In this podcast episode, Meryl Draper, CEO of Quirk Creative, talks about how TV commercials get made, how the industry has changed in the time of Covid, and what we all can do to become more creative.

My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point

Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.

Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler

A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.