About

Matt Collins

Matt Collins

This blog is designed to help demystify technology, especially all-things mobile, and help people execute better marketing. I’ve written it by imagining the kinds of conversations I have about my job with my family and friends, many of whom do not work in the industry. From smartphones to the apps that run on them and the marketing you need to keep up with an increasingly mobile-first user, this blog will help those who might be relatively new to mobile avoid common mistakes and do things better and smarter.

I am the Vice President of Marketing and Communications for Ampush and have over 16 years of experience, including eight years marketing apps to consumers and ecosystems to developers with Nokia and Microsoft. The views expressed here are purely my own.

For more on my background, check out my LinkedIn profile. You can follow me on Twitter @amherstmatt.

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3 comments

  1. Ronald Davenport · · Reply

    Matt,
    I read your comments that half of TV ad impressions are wasted in an article this morning in Inside Radio. I’m a radio guy, and as you know radio is targetable to a much greater level of granularity than TV. Radio is also targetable at scale through networks.
    We radio guys joke that TV is radio with pictures. If you turn a radio broadcast into a simultaneous audio/visual stream and replace the audio ads with audio/visual ads, then theoretically you would achieve the same targetability at scale with audio/visual ads. The ads would also be contained within brand safe content since the content is pre-screened by humans and distributed by FCC licensed content providers. In addition, the digital ads could be sold using the station’s Nielsen ratings.
    I’m calling the simultaneous audio/visual stream of a radio broadcast “telestreaming” and I have a patent on it: https://patents.google.com/patent/US8560718.
    Any thoughts on whether telestreaming can disrupt the media landscape?

    Like

    1. Thanks, Ronald. I have to admit that I wasn’t familiar with telestreaming before you mentioned it. I don’t have much that’s useful to add to the discussion at this point, but I acknowledge that there is a lot of room for Innovators to solve customer, content creator, and advertiser problems. Your innovation may have something useful to add here. Good luck!

      Like

      1. Ronald Davenport · ·

        Matt,
        Many thanks for the feedback and the encouragement. Onward and upward!

        Liked by 1 person

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