This blog is designed to help demystify technology, especially all-things mobile, and help people execute better marketing. I’ve written it by imagining the kinds of conversations I have about my job with my family and friends, many of whom do not work in the industry. From smartphones to the apps that run on them and the marketing you need to keep up with an increasingly mobile-first user, this blog will help those who might be relatively new to mobile avoid common mistakes and do things better and smarter.
I am the Vice President of Marketing and Communications for Ampush and have over 16 years of experience, including eight years marketing apps to consumers and ecosystems to developers with Nokia and Microsoft. The views expressed here are purely my own.
For more on my background, check out my LinkedIn profile. You can follow me on Twitter @amherstmatt.