About

This blog is primarily about marketing and the technology that’s powering it. It also features conversations with innovators who are doing extraordinary things.

I am a full-stack marketer and passionate evangelist for the technologies that improve the ways we work, live and play. With senior-level marketing experience at startups (MNTN, Simulmedia, Ampush) and large, global companies (Microsoft, Nokia, Roku), I’m a practitioner of brand growth that fuels revenue growth.

I’m also a proud graduate of Amherst College (BA), Indiana University (MBA), and the Voyageur Outward Bound (pure survival).

For more about me, check out my LinkedIn profile.

3 comments

  1. Ronald Davenport · · Reply→

    Matt,
    I read your comments that half of TV ad impressions are wasted in an article this morning in Inside Radio. I’m a radio guy, and as you know radio is targetable to a much greater level of granularity than TV. Radio is also targetable at scale through networks.
    We radio guys joke that TV is radio with pictures. If you turn a radio broadcast into a simultaneous audio/visual stream and replace the audio ads with audio/visual ads, then theoretically you would achieve the same targetability at scale with audio/visual ads. The ads would also be contained within brand safe content since the content is pre-screened by humans and distributed by FCC licensed content providers. In addition, the digital ads could be sold using the station’s Nielsen ratings.
    I’m calling the simultaneous audio/visual stream of a radio broadcast “telestreaming” and I have a patent on it: https://patents.google.com/patent/US8560718.
    Any thoughts on whether telestreaming can disrupt the media landscape?

    Like

    1. Matt Collins · · Reply→

      Thanks, Ronald. I have to admit that I wasn’t familiar with telestreaming before you mentioned it. I don’t have much that’s useful to add to the discussion at this point, but I acknowledge that there is a lot of room for Innovators to solve customer, content creator, and advertiser problems. Your innovation may have something useful to add here. Good luck!

      Like

      1. Ronald Davenport · ·

        Matt,
        Many thanks for the feedback and the encouragement. Onward and upward!

        Liked by 1 person

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