Monthly Archives: May 2015

How Digital Marketers Created A Broken Advertising Ecosystem

Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]

Video Could Be Your Ticket To Successful Mobile Marketing

Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kids is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to mention mom and dad. What […]

Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea

For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]

Do’s And Don’ts For Applying For A Marketing Internship

In ninth grade, I fell face first into a high school crush. My first opportunity to show her my true feelings happened that fall, when this unfortunate soul found herself with me at the homecoming dance. I summoned the strength to ask her onto the floor, but the combination of my nerves, the venue (lots of my […]