Category marketing

Marketing Leadership Death Traps And How To Avoid Them

NFL head coaches struggle with job security. Going into the 2016-17 season, team owners fired six head coaches. This followed seven more who got the axe going into last season. With just 32 professional football teams, the resulting 40.6% turnover over the last two seasons is awfully high. Memo to NFL head coaches: rent before […]

Free Food Is Nice But Not Enough: The Key To Retaining Millennial (And All Other) Employees

Dan Lyons’ recent book about his misadventures at HubSpot describes the culture clash that ensued when Lyons, a 50-something journalist, tried working at a tech company staffed largely by 20-something Millennials. Looked at another way, though, the story is also about the lengths to which companies will go to keep Millennials from leaving their jobs. Scene from […]

Avoiding The Career Obsolescence Trap

Four years ago, I had a conversation about career obsolescence I’ll never forget. I was catching up with a friend and former colleague who had left her job at an advertising agency around 2008 to be a stay-at-home mom. This woman is the best account director I’ve ever known. She is tough, comfortable defending her […]

Small Data Points Signal Huge Changes Ahead

For over seven years, I worked in marketing for a video game publisher. There was no part of the job I looked forward to doing more than producing TV commercials. There was one aspect of this work that tied my stomach up in knots, though: pitching the idea for the commercial to my company’s CEO. Not […]

Do’s And Don’ts For Applying For A Marketing Internship

In ninth grade, I fell face first into a high school crush. My first opportunity to show her my true feelings happened that fall, when this unfortunate soul found herself with me at the homecoming dance. I summoned the strength to ask her onto the floor, but the combination of my nerves, the venue (lots of my […]

When Startups Should Find An Agency Or Hire In-House

I recently met some people who work at a startup doing some exciting work in mobile and with a growing marketing department, and the topic of agencies came up. One of them asked me what I thought about agencies versus hiring in-house. Like “How big is a car?”, it’s a question that has no right answer. […]

A Simple Way To Get Better Creative

Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably was a result of someone […]