Monthly Archives: October 2020

My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point

Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I learned an important lesson. Watch for more.

Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler

A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.

The Difference Between Brand And Performance Marketing? Time.

Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]