Category B2B marketing
The Difference Between Brand And Performance Marketing? Time.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]
To Create Better Content, Ask This Simple Question
For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the course of just a few […]
How To Generate Leads From A Virtual Business Conference
The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the pandemic, business conferences, which serve […]
What I’ve Learned About Being A Livestream Host
Having hosted 15 livestream programs for my employer, Simulmedia, I can confidently say at least one thing about the experience. After watching me, no one is going to forget Anderson Cooper. Or Chris Wallace. Or Pat Sajak, Captain Kangaroo, The Church Lady – or, in fact, any other professional broadcasting host who comes to mind. Our […]
Matt Collins' Blog 