Tag Archives: digital marketing

[Published in MKTGInsights]: The New CMO Data Mandate

Having a data strategy is as important to the modern enterprise as a product road map and a sales plan. In this article in MKTGInsights, I explain why marketing’s shift from “Madmen” to “Mathmen” mandates a proactive approach to acquiring, synthesizing, reporting, monetizing and protecting customer data. To read the full article, click here. Advertisements

Should Your Mobile Ads Entertain Or Inform? Why Not Both?

Americans buy books that claim John F. Kennedy’s assassination was perpetrated by a league of shadowy forces. Flip on Animal Planet, and you can watch a show about the search for Bigfoot. The 9/11 Commission’s report to some is a 571-page lie. Vaccines cause autism. Breast implants cause autoimmune disease. President Obama was born on foreign soil. […]

The Dying Days Of The Digital Impression

In 1999, Hasbro Interactive published Rollercoaster Tycoon, a PC game that allowed players to build and operate their own virtual theme parks. It went on to become one of the best selling PC titles of all time. I had a bird’s eye view of the software industry because I worked in marketing at Hasbro Interactive […]

Why NPR-esque User Donations Aren’t Likely To Pay The Bills For Digital Publishers

A few times every year, I’ll meet someone who decries all forms of advertising, especially the digital variety. These objectors tend to concentrate their ire on the data gathering and targeting behind digital ads, but that’s not their only concern. They also find ads on their favorite apps and websites a burdensome distraction. Since I work for a […]

How Digital Marketers Created A Broken Advertising Ecosystem

Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]

Essential Blogs And Newsletters For The Mobile, Digital Or Social Marketer

Ever since I started blogging, the number of blogs and newsletters I read has exploded. That’s because the more I write, the more I have to work to find the next thing to write about. I’ve had a few recent exchanges with colleagues about what we most like to read, so today is all about sharing […]

Unsure About How To Make The Right Investments In Mobile? Think Like Mr. Spock.

I’m not a huge Star Trek fan, but I know that if we were to take the show’s original cast and drop them into the business world, Mr. Spock would work in accounting. They may not bleed green, but talented accountants possess an elegant and ruthlessly efficient mind. Like Spock, they know how to put […]