Category social media marketing

This Headline Badly Distorted An Important Message To Marketers

March 20, 2016 · by · in digital advertising, digital marketing, mobile marketing, social media, social media advertising, social media marketing · 2 Comments

“Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson.” So wrote The Syndey Morning Herald last week. Aside from the fact that source material for this “news” is in fact over four months old, the headline writer managed to distill a nuanced and critical message all marketers need to hear into a […]

Essential Blogs And Newsletters For The Mobile, Digital Or Social Marketer

March 15, 2015 · by · in digital marketing, mobile marketing, social media marketing · Leave a comment

Ever since I started blogging, the number of blogs and newsletters I read has exploded. That’s because the more I write, the more I have to work to find the next thing to write about. I’ve had a few recent exchanges with colleagues about what we most like to read, so today is all about sharing […]