Monthly Archives: August 2017

[Simulmedia Blog] How Brand Marketers Can Become Performance-Minded Powerhouses

Several months ago, colleagues of mine at Ampush tried to persuade a client with whom it had been running brand marketing to put some budget into direct response, or DR. Their case was persuasive. Ampush does DR better than any other Facebook Marketing Partner. The client responded forcefully: their job was not to drive new […]