Monthly Archives: August 2013
Valuable Insights On How Agencies Can Stay Relevant
http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Print Publishing In the Mobile Age: Phoenix or Supernova?
When Amazon founder and CEO Jeff Bezos bought The Washington Post, an event that closely followed John Henry’s purchase of The Boston Globe, several journalists leaped forward to try to explain why a wildly successful, somewhat reclusive businessman on the West Coast would buy up an East Coast, old media icon. Since Bezos himself offers […]
The Mobile-Enhanced Vacation
Several years ago, while on vacation, I wondered whether it was possible to reduce the number of work emails I received while I was away. I was feeling pressure to stay on the clock, a feeling that is utterly incompatible with really taking time off. As I pondered that, I came to recognize that the […]
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