Category mobile apps
One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
My adventures in building my very first app, and the lessons I learned along the way.
This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of what the audience, as a […]
Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its mobile experience. I decided to […]