Category mobile apps
Why Pokémon GO Will Devour, Not Propel, Augmented Reality
One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]
Taking The Long View In The Rivalry Between Mobile Web And Apps
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
The Joy And Frustration Of Creation
My adventures in building my very first app, and the lessons I learned along the way.
The Critical Insights You Need Following A Big Week For The Mobile Economy
Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]
Tools For Mobile Marketers To Drive App Engagement
Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]
How To Manage Your Company’s Multi-App Strategy
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
The Affordable Care Act’s Mobile Mess
With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its mobile experience. I decided to […]
Five Foundational Steps To Achieving Mobile Marketing Success
Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
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