Category mobile apps

Why Pokémon GO Will Devour, Not Propel, Augmented Reality

One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

The Joy And Frustration Of Creation

My adventures in building my very first app, and the lessons I learned along the way.

The Critical Insights You Need Following A Big Week For The Mobile Economy

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]

The Blog Posts Readers Made The Most Popular in 2013

This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of what the audience, as a […]

Tools For Mobile Marketers To Drive App Engagement

Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]

How To Manage Your Company’s Multi-App Strategy

This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]