Category Windows Phone

Windows Phone: What Might Have Been

A week ago, my two-year old Lumia Icon fell out of my pocket. Though gravity had only about seven inches with which to wreak havoc, the phone landed screen-side down on a bump on my slate patio, sending a spider web of cracks through the glass. Cracked screen on my Lumia Icon My phone’s demise […]

A Surprise Potential Beneficiary Of Ad Blocking

As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]

The Joy And Frustration Of Creation

My adventures in building my very first app, and the lessons I learned along the way.

Hello, Microsoft

After the outpouring of well wishes that so many readers shared following my “Farewell, Nokia” post, let me preface this week’s update by offering my appreciation to all of you who contacted me. I like to think that I enjoyed an even happier first week at Microsoft than my colleagues because you gave me an excuse to […]

The Mobile-Enhanced Vacation

Several years ago, while on vacation, I wondered whether it was possible to reduce the number of work emails I received while I was away. I was feeling pressure to stay on the clock, a feeling that is utterly incompatible with really taking time off. As I pondered that, I came to recognize that the […]

Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work

A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]

Mobile App Metrics: How To Select The Right Ones For Your App

Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]