Category Android
Windows Phone: What Might Have Been
A week ago, my two-year old Lumia Icon fell out of my pocket. Though gravity had only about seven inches with which to wreak havoc, the phone landed screen-side down on a bump on my slate patio, sending a spider web of cracks through the glass. Cracked screen on my Lumia Icon My phone’s demise […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
The App Developer’s “Home” Opportunity Is Android’s “Home” Dilemma
Count me among those who felt that Facebook could have gone the way of MySpace. Looks like that was as solid as most of my NCAA “March Madness” predictions. One of the company’s few mobile missteps was the introduction of Facebook Home. It’s an app that came preloaded on the HTC First handset. It delivers a […]
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