Category mobile

Bastions Of Mobile Resistance

The success of Uber, Airbnb, Amazon, and many others has created a massive incentive for entrepreneurs to leverage mobile devices and computing horsepower from the cloud to remove friction from many industries. That’s why it’s so surprising to find products and services that still have not adapted to a mobile-first paradigm. These five hold-outs illustrate […]

INFOGRAPHIC: When You Blog About Topics You Know And Love For 3 Years, Here’s How Many People Read Your Stuff

Those who aren’t blogging but are considering getting started may want to know how many people would read their stuff. It’s a good question if attracting an audience is your primary objective. It never was my goal, though I am thrilled when it happens. It’s even better when readers chime in. For anyone considering a […]

Fortune Favors The Bold: Why It’s More Important Than Ever To Innovate

At a pivotal moment in Margin Call, a film about a fictional investment bank during the very real financial crisis of 2008, CEO John Tuld is accused by a subordinate of panicking as Tuld prepares to unwind a perilously risky position that could sink his firm. Tuld coolly responds, “If you’re first out the door, […]

Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing

I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]

A Mobile Guide To Candidate Marketing In The 2014 Election

In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]

What Super Bowl Ads Can Teach Us About Mobile Video

In the marketing world, the Super Bowl marks the beginning of all-new advertising campaigns featuring some of the largest brands in the world. It used to be the case that almost all the ads that aired during the game appeared for the first time during the broadcast, but that has changed in recent years with […]

The Blog Posts Readers Made The Most Popular in 2013

This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of what the audience, as a […]