Monthly Archives: October 2013
How To Manage Your Company’s Multi-App Strategy
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
The Affordable Care Act’s Mobile Mess
With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its mobile experience. I decided to […]
Twitter: Reasons For Advertisers To Believe
Twitter has announced its intentions to go public, and in its wake a wave of negative press about Twitter’s problems has emerged. Given Facebook’s turbulent IPO and the wildly varying outcomes achieved from other recent social media and technology public offerings, I understand the skepticism. In fact, I go so far as to agree that […]
Matt Collins' Blog 