Category apps

Why Pokémon GO Will Devour, Not Propel, Augmented Reality

One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]

The Super Bowl Reminds Us That Mobile Is – And Is Not – A Threat To Live Sports

The Super Bowl spawns no shortage of media coverage, but I guarantee this is the only place that will manage to weave the big game, mobile disruption, and folk music legend Joni Mitchell together into a single thesis. The top seven most-watched TV shows in America all are Super Bowls.  This year’s lackluster finale should […]

A Surprise Potential Beneficiary Of Ad Blocking

As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]

A Mobile Guide To Candidate Marketing In The 2014 Election

In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

The Simplest Things People Don’t Do To Market Their Apps (But Should)

Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]