Category apps
Why Pokémon GO Will Devour, Not Propel, Augmented Reality
One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]
The Super Bowl Reminds Us That Mobile Is – And Is Not – A Threat To Live Sports
The Super Bowl spawns no shortage of media coverage, but I guarantee this is the only place that will manage to weave the big game, mobile disruption, and folk music legend Joni Mitchell together into a single thesis. The top seven most-watched TV shows in America all are Super Bowls. This year’s lackluster finale should […]
A Mobile Guide To Candidate Marketing In The 2014 Election
In 2012, over $4 billion was raised to fund presidential and congressional races. Given the money and what’s at stake in these elections, I’m not the least bit surprised that substantial marketing innovation happens in politics. For example, while Republican Mitt Romney’s run for the presidency in 2012 was marked by Madison Avenue campaign ads, […]
Taking The Long View In The Rivalry Between Mobile Web And Apps
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
The Simplest Things People Don’t Do To Market Their Apps (But Should)
Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
Expectations For 2014: The Appification Of Things
Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches of our evolutionary tree. While […]
Tools For Mobile Marketers To Drive App Engagement
Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]
How To Manage Your Company’s Multi-App Strategy
This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]
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