Monthly Archives: July 2013
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
Office Depot Finds Its Mobile Mojo
Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]
MIT Sloan Review on procedural understanding vs. strategic vision
http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]
More Good News For The Mobile Economy
A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
Matt Collins' Blog 