MIT Sloan Review on procedural understanding vs. strategic vision

http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29

In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social media marketing, echoes this theme.

Take five minutes to read the article and consider the human resourcing implications that emerge, especially pairing tactical social (or mobile) expertise with those responsible for strategic decision making. It’s a good and quick read.

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