Monthly Archives: June 2015

Microsoft Does Not Need A Smartphone To Be A Mobile Force

Radio-Free Mobile, one of my favorite blogs, posited recently that Microsoft may be making plans to walk away from its smartphone business. After all, Microsoft is not known for competing in segments in which it cannot dominate, much less, as in the case of smartphone operating systems, achieve just 3 percent market share globally. Cutting […]

Why Even The Best Performing Marketing Campaigns On Facebook Falter

In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot.¬† I laugh out loud every time I see it, which is often because it […]

The Apple Ecosystem Giveth, And The Apple Ecosystem Taketh Away

My one and only time working with Apple came around 2000, before the iPhone or even the iPod. Back then, the company endured questions¬†about its relevance not unlike those that dog Microsoft and its smartphone platform. With just a sliver of the PC market, many developers just didn’t see a return on investment sufficient enough […]

Capitalizing On Mobile Video Is Probably Easier Than You Think

Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting event even greater. Mobile is […]

Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio, and internet, on their mobile […]