Monthly Archives: September 2014
How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming
The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]
Keys To Making Your First Week On The New Marketing Job A Launchpad To Bigger And Better Things
A dear family friend recently shared the happy news that her son landed a plum, entry-level job at a civil engineering firm. The experience he is about to have reminded me of the butterflies I get every time I start a new job. Regardless of whether the sign over the door changes, getting a new gig poses […]
Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger
As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]
Why Native Advertising Will Become The Most Dominant Format In Mobile Marketing
I’m a fan of “Mike and Mike,” a morning radio program on ESPN. It stars veteran sports journalist Mike Greenberg and former NFL star Mike Golic. The two form a knowledgeable and laugh-out-loud-funny odd couple, pairing Greenberg’s fastidiousness with Golic’s rough-edged masculinity, the kind you’ll find in the men who turn up in Budweiser and Miller beer commercials. […]
Matt Collins' Blog 