Monthly Archives: April 2015

It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”

You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]

Don’t Get Lost In Translation: How To Partner With A Mobile-First Company

Like most Americans I know who have done business in Japan, I spent hours preparing for my first visit. I had new customs to learn, including how to give appropriate corporate gifts and properly exchange business cards. Ten years ago, it was not uncommon for catering service to bring water pitchers and ashtrays to meetings […]

Want To Excel At The Art And Science Of Marketing? Don’t Think Like Steve Jobs.

Steve Jobs (right) and Ricky Gervais (above)┬ánever met a focus group they liked. Have you ever searched online for “Steve Jobs market research” or “Ricky Gervais focus groups?” Neither was a fan. Here, Gervais, the comedian and creator of The Office, says, “If you do what you do and you’re uncompromised, you don’t listen to […]

Why I’m Leaving Microsoft To Join Ampush

This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of┬áinformation and insight I get about the mobile industry. Before I start writing, I spend a lot of time reading and thinking […]

EXCLUSIVE: Meet MyDeweyDecimal – The App That Will Change The Way We Organize Books We Haven’t Touched In Years But That Make Us Look Smart

004.01MCB An example of the MyDeweyDecimal app’s output MattCollinsBlog.com tech reporter Chuck Corduroy has uncovered an app that promises to change the way we manage our collection of books and other publications at home. Gone forever is the challenge of finding that book you faked your way through in junior seminar. Mobile marketers: it’s time […]