Monthly Archives: December 2013

The Critical Insights You Need Following A Big Week For The Mobile Economy

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]

The Blog Posts Readers Made The Most Popular in 2013

This post represents the 52nd of’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of what the audience, as a […]

Email marketing redux: What to do when your email marketing contains a mistake?

What to do when your email marketing contains a mistake? Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets. Have a great weekend.