1. […] I came across this story today about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons contained here are useful for any email marketer, regardless of which screen(s) she targets. Plus, it coincides nicely with my most recent post, “How You Can Maximize The Effectiveness of Email Marketing For Smartphones.” […]


  2. Ryan Lowe · · Reply

    Hi Christian, thanks for the information, as I’ve really enjoyed reading the article. There is no doubt, companies need to take advantage of the fact that smartphones are the number one device people use regularly and they are also steadily becoming the one number device people use to read their personal emails. Companies need to do everything possible to make sure their emails are easy to access and read from a mobile device.

    I’ve also found some interesting articles that readers might take a look at if their interested in learning more tips and techniques of how to make a email campaign successful.

    Best times to send email marketing campaigns
    1) http://www.pinpointe.com/blog/best-day-to-send-email-campaigns
    2) http://www.pinpointe.com/blog/best-time-to-send-emails-for-b2b-and-b2c
    3) http://www.pinpointe.com/blog/best-time-to-send-marketing-email-to-mobile-users
    4) http://www.pinpointe.com/blog/best-time-of-day-to-send-email

    Mobile Email Marketing

    Auto-responders or Triggered email campaigns:

    B2B (“business to business”) lead generation


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