Monthly Archives: April 2017

The John Wanamaker Rebuttal

¬†“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it.¬†Until I could invest in search and pay-per-click ads, […]

Jeff Bezos’ Letter To Shareholders Really Isn’t For Or About You

If you take away nothing else from Amazon CEO Jeff Bezos’ annual letter to his shareholders, just remember this: Jeff Bezos writes about Amazon to enhance its value to its shareholders, employees, and customers. Business rock star though he is, Jeff Bezos¬†cannot prescribe the right medicine for your company. As the CEO of the most […]