Monthly Archives: April 2017
The John Wanamaker Rebuttal
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it. Until I could invest in search and pay-per-click ads, […]
Jeff Bezos’ Letter To Shareholders Really Isn’t For Or About You
If you take away nothing else from Amazon CEO Jeff Bezos’ annual letter to his shareholders, just remember this: Jeff Bezos writes about Amazon to enhance its value to its shareholders, employees, and customers. Business rock star though he is, Jeff Bezos cannot prescribe the right medicine for your company. As the CEO of the most […]
Matt Collins' Blog 