Monthly Archives: March 2016
Avoiding The Career Obsolescence Trap
Four years ago, I had a conversation about career obsolescence I’ll never forget. I was catching up with a friend and former colleague who had left her job at an advertising agency around 2008 to be a stay-at-home mom. This woman is the best account director I’ve ever known. She is tough, comfortable defending her […]
This Headline Badly Distorted An Important Message To Marketers
“Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson.” So wrote The Syndey Morning Herald last week. Aside from the fact that source material for this “news” is in fact over four months old, the headline writer managed to distill a nuanced and critical message all marketers need to hear into a […]
Why Effective Mobile Marketing Requires An ROI Orientation
After last week’s post on mobile strategy 101, I was asked, “But what about mobile marketing? Facebook is dominant on mobile, but it’s so expensive.” I understand why many marketers have that question. If you’re a brand marketer and have a good feel for TV, traditional display, radio, and print prices, Facebook may seem high, […]
iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy
Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an app or a mobile website […]
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