Monthly Archives: September 2015

Apple’s Mobile Marketing Dilemma

September 27, 2015 · by · in Apple, mobile marketing · 1 Comment

Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]

A Presidential Paradox: How Both Parties Fail The Uber Generation

September 20, 2015 · by · in mobile marketing, Politics · Leave a comment

Through all the news-making, fundraising, organizing, and advertising emanating from the first few innings of the 2016 Presidential campaign, you’d think no opportunity to grab votes would be left behind. Yet I’ve spotted one massive gap. Millennials, typically described as the generation born between the early 1980s and the early 2000s, will have to make more […]

It’s Time For Apple To Fix Its Announcement Fatigue Problem

September 13, 2015 · by · in Apple · 1 Comment

If you haven’t done so in awhile, watch Steve Jobs present the first ever iPhone in 2007. In spite the hardware specs that have long been obsolete, it’s still one of the best instructional videos on how to deliver a keynote address at an event of consequence. Fast forward eight years, and Apple still announces […]

Ad Blocking Software: The Latest Incarnation Of The Media Industry’s Chicken Little

September 7, 2015 · by · in mobile marketing · 1 Comment

Without working very hard, I can recall two instances in which the media and entertainment industry looked technological innovation in the eye, saw the Apocalypse, and later awoke to find that not only was there nothing to worry about, but that the bogeyman in fact was loaded with cash that made nearly everyone a lot […]