Through all the news-making, fundraising, organizing, and advertising emanating from the first few innings of the 2016 Presidential campaign, you’d think no opportunity to grab votes would be left behind.
Yet I’ve spotted one massive gap.
Millennials, typically described as the generation born between the early 1980s and the early 2000s, will have to make more compromises when it comes to casting their votes than any generation in recent memory. That’s because the field is devoid of their ideal candidate.
To understand why this is so, consider that theirs is a generation at the core of so much disruption. For example:
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Their preference for video streaming and a la carte TV watching gave rise to Netflix and cable cord cutting.
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They forced the music business to embrace Spotify and iTunes.
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Living as I do just outside New York City, I seldom see this cohort standing on a street corner in Manhattan, arm outstretched to hail a yellow cab. Instead, they’re flocking to Uber.
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They don’t read newspapers or watch broadcast news as much as their parents. Twitter and Flipboard are rising to take their place.
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When they travel, they’re booking their lodging through Airbnb.
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Their preference for new ways of thinking extends to social issues.
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This Gallup poll from 2014, for example, shows that the rise in public acceptance of gay marriage correlates with the maturation of Millennials as a voting bloc.
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They are the most racially-diverse generation in US history.