Monthly Archives: November 2015
The Retail Value Of Time
Back in 2012, the fourth blog post I ever wrote asked a question that was urgently relevant for retailers and mobile marketers at that time: is showrooming such a threat? (“Showrooming” describes the act of comparing online prices while in brick and mortar retail stores in an effort to get the best bargain.) Three years have passed since this published, […]
The Final Countdown: A Five Point, Last Minute Checklist To Ensure Holiday Sales Success
I’ve found a location where evidence of Black Friday is nowhere to be found. Coming to you from La Pointe, Wisconsin, I’m 25 miles from the nearest big box retailer. My wife and I went to the mainland town of Bayfield – population of under 500 – for breakfast this morning and noticed a remarkable void, […]
Your Company’s Most Powerful Selling Tool
Two years ago, my wife and I spent a long weekend in Boston. We used to live in the area’s North Shore, but we were intent on being tourists in our old home town. We visited Fenway Park, the MFA, and got a free tour of the Boston Beer Company, home to the Samuel Adams […]
Facebook vs. Google: A Growth Comparison
With Facebook announcing its Q3 2015 results last week, here’s the latest quarterly comparison that shows how the company’s gross revenues compare to Google’s after each existed for 13 quarters as a publicly traded company. Google is in blue, while Facebook is in orange. For the purposes of this comparison, Google benefited favorably because its 13th […]
Facebook Ad Prices Will Rise In Q4, And That’s No Reason To Worry
In response to some questions my employer, Ampush, has received from its partners in recent weeks about our expectations for Facebook advertising pricing changes this holiday season, I penned a blog post last week. Performance advertising prices tend to run counter to expectations in one important way: the more one buys, the more expensive the […]
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