Category retail marketing

The Retail Value Of Time

Back in 2012, the fourth blog post I ever wrote asked a question that was urgently relevant for retailers and mobile marketers at that time: is showrooming such a threat? (“Showrooming” describes the act of comparing online prices while in brick and mortar retail stores in an effort to get the best bargain.) Three years have passed since this published, […]

New Technology And Constant Change Making You Dizzy? Take Back Control.

Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]