Monthly Archives: November 2013

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

November 25, 2013 · by · in mobile advertising, mobile marketing · 2 Comments

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile economy that lurks just around […]

Tools For Mobile Marketers To Drive App Engagement

November 17, 2013 · by · in apps, mobile apps · 1 Comment

Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]

Why Is Facebook Killing It in Mobile, While The New York Times Struggles?

November 3, 2013 · by · in mobile marketing · Leave a comment

Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile revenues – 49 percent of total revenues, which themselves increased by 66 percent – The New York Times digital and mobile advertising business limped through a down quarter. The paper actually recorded quarter-over-quarter […]