Monthly Archives: September 2013

Three Tips For Achieving High Quality Consumer Engagement For Your App

Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]

BlackBerry’s Best Option To Survive

A couple of weeks ago, I wrote about how Microsoft’s acquisition of Nokia’s devices and services unit could result in a viable, ongoing business for Windows Phone. (You can read that post here.) This week brought news about BlackBerry, the other company vying to become a third mobile ecosystem, aside from iOS and Android, and […]

Marissa Mayer’s Hidden Four-Step Approach To Rebuilding Yahoo Into A Mobile Powerhouse

About three years ago, I became an ex-Yahoo user. I happened to be traveling on business in China, and I awoke one morning to a phone filled with text messages and voice mails letting me know that my Yahoo mail account had been hacked. I already had grown weary of a cluttered Yahoo mail experience […]

Microsoft’s Purchase Of Nokia In Perspective

Let me caveat this post with a critical admission: I work for Nokia. Readers rightly should interpret everything that follows with the understanding that even if I wanted to, I would be unable to offer objective commentary on the decision by Microsoft to purchase my employer’s Devices and Services business. Still, my mission is to […]

Five Foundational Steps To Achieving Mobile Marketing Success

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]