Monthly Archives: August 2016

In A World Of Fast Advertising, Great Creative Still Has No Shortcuts

Three years ago, I wrote a blog post entitled, “Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile.” In it, I observed that marketers’ push into mobile would require talented designers and copywriters to ensure that consumers actually engaged. Since then, mobile has evolved considerably and in most ways is […]

Why I’m Not Ready To Be A Passenger In A Self-Driving Car

My favorite coffee is roasted in small batches by Kus Beham and sold under the brand Giacobean. I’ve visited his facility in Yonkers. He keeps bags of raw beans in burlap bags in plain view, and he can tell you where they come from and how he roasts them to develop their trademark nutty flavor. […]

Proctor & Gamble’s Facebook Reset Exposes The CPG Industry’s Mobile Dilemma

Proctor and Gamble (P&G), one of the world’s largest consumer packaged goods companies, announced last week that it was rethinking its Facebook advertising strategy. Specifically, the company has concluded that Facebook’s advanced targeting capabilities, e.g. Moms in the South who drive Japanese minivans, aren’t more effective for its brands than more generic targeting, e.g. Women 25-49. […]

From The Gilded Age To The Internet Era, The Impermanence Of American Business Dominance

No place on Earth has preserved the Gilded Age’s opulence more than Newport, Rhode Island. With its temperate climate and sandy beaches, it has attracted summer visitors for two centuries. The most famous of its residents were some of the country’s wealthiest families. They made their fortunes in the 18th and 19th centuries, predominantly in natural resources, transportation, and trade. […]