Monthly Archives: June 2013
Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work
A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
Eliminating Bad Smartphone Behavior – With Smartphones
Like the scene in “Rudolph the Red-Nose Reindeer” when Santa realizes that the eponymous feature he and others had treated as if it were nasal leprosy actually could be really, really useful, the idea for this blog entry came in a moment of pure annoyance. Rudolph annoys Santa into a state of creative problem solving. […]
Twitter: An Unlikely Savior From Foot-In-Mouth Disease
Today, Indiana Pacer center Roy Hibbert ought to be reflecting on a big win in the NBA playoffs against the defending champion Miami Heat. He’s earned a day to rest up, ice his knees, and watch reruns of AMC’s “The Killing.” But that’s not what Roy Hibbert’s doing today. Instead, he’s been slathered up in prepared statements to […]
Matt Collins' Blog 