Category iPhone
Windows Phone: What Might Have Been
A week ago, my two-year old Lumia Icon fell out of my pocket. Though gravity had only about seven inches with which to wreak havoc, the phone landed screen-side down on a bump on my slate patio, sending a spider web of cracks through the glass. Cracked screen on my Lumia Icon My phone’s demise […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
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