Category developers

Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work

June 27, 2013 · by · in apps, developers, mobile, mobile apps, Mobile commerce, mobile marketing, Uncategorized, Windows Phone · Leave a comment

A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]

Mobile App Metrics: How To Select The Right Ones For Your App

June 22, 2013 · by · in Android, Apple, apps, developers, digital advertising, Google, in-app advertising, iOS, iPhone, mobile, mobile advertising, mobile apps, mobile marketing, mobile web, Uncategorized, Windows Phone · Leave a comment

Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]

Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time

June 15, 2013 · by · in Apple, apps, developers, iOS, iPhone, mobile, mobile apps, Mobile commerce, mobile marketing, Uncategorized · 2 Comments

A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]