Tag Archives: mobile advertising

Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]

Facebook vs. Google After 16 Quarters As Publicly Traded Companies: Facebook’s Great Leap

Google’s/Alphabet’s 16th quarter as a publicly traded company came in Q3 2008. Facebook just passed that milestone at the end of June. I’ve been fascinated at just how each of them has grown top-line revenues. Their results over this time span have been eerily similar, with Facebook demonstrating more pronounced seasonality in Q4 than its search rival. You can […]

Bastions Of Mobile Resistance

The success of Uber, Airbnb, Amazon, and many others has created a massive incentive for entrepreneurs to leverage mobile devices and computing horsepower from the cloud to remove friction from many industries. That’s why it’s so surprising to find products and services that still have not adapted to a mobile-first paradigm. These five hold-outs illustrate […]

iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy

Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an app or a mobile website […]

Ad Blocking Software: The Latest Incarnation Of The Media Industry’s Chicken Little

Without working very hard, I can recall two instances in which the media and entertainment industry looked technological innovation in the eye, saw the Apocalypse, and later awoke to find that not only was there nothing to worry about, but that the bogeyman in fact was loaded with cash that made nearly everyone a lot […]

After 12 Quarters As a Publicly-Traded Company, Which One Is Bigger: Facebook Or Google?

With Facebook reporting its second quarter earnings last week, just the 12th such announcement in its relatively brief life as a publicly-traded company, I thought it would be interesting to compare it to Google. How did the search giant look after the same milestone in its history? The chart above shows Facebook’s and Google’s top-line […]

Why Even The Best Performing Marketing Campaigns On Facebook Falter

In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot.  I laugh out loud every time I see it, which is often because it […]