Tag Archives: mobile apps
Why Pokémon GO Will Devour, Not Propel, Augmented Reality
One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the category pretty well. Put the […]
Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging
If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]
This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.
Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these existed as of 2011, meaning […]
Don’t Let The 80/20 Rule Hold Back Your Mobile Ambitions
It’s true that bad headlines grab readers, even in the world of email newsletters and research reports on technology, digital and social marketing. It’s also true that while many of these stories emit the faint aroma of bad news, they also reveal all sorts of silver linings upon closer inspection. Last week, Forrester Research’s Thomas Husson published a blog […]
A Cautionary Note On Personalization
If you subscribe to a newspaper or magazine, do you read every issue cover to cover? Or, do you read just the articles that interest you most, as I do? I get The Wall Street Journal every day, and I bet I do not read 80 percent of it. I ask because among all the […]
App-ified Visions Of The Mobile Future
If you’re like me and you work in the technology world, last week gave us a lot to digest. Microsoft (full disclosure: this is my employer) gave a meaty and well-received update on Windows 10. News spread that revenues generated by mobile entertainment almost matches what we spend at the new movie box office, a […]
Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.
In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]
‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer
Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s more fun, it will make […]
New Technology And Constant Change Making You Dizzy? Take Back Control.
Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]
Unsure About How To Make The Right Investments In Mobile? Think Like Mr. Spock.
I’m not a huge Star Trek fan, but I know that if we were to take the show’s original cast and drop them into the business world, Mr. Spock would work in accounting. They may not bleed green, but talented accountants possess an elegant and ruthlessly efficient mind. Like Spock, they know how to put […]
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