Category mobile
Print Publishing In the Mobile Age: Phoenix or Supernova?
When Amazon founder and CEO Jeff Bezos bought The Washington Post, an event that closely followed John Henry’s purchase of The Boston Globe, several journalists leaped forward to try to explain why a wildly successful, somewhat reclusive businessman on the West Coast would buy up an East Coast, old media icon. Since Bezos himself offers […]
The Mobile-Enhanced Vacation
Several years ago, while on vacation, I wondered whether it was possible to reduce the number of work emails I received while I was away. I was feeling pressure to stay on the clock, a feeling that is utterly incompatible with really taking time off. As I pondered that, I came to recognize that the […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
Office Depot Finds Its Mobile Mojo
Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]
MIT Sloan Review on procedural understanding vs. strategic vision
http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]
Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work
A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
The Real Reason Google Acquired Waze
Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for claiming to have the lowest […]
Eliminating Bad Smartphone Behavior – With Smartphones
Like the scene in “Rudolph the Red-Nose Reindeer” when Santa realizes that the eponymous feature he and others had treated as if it were nasal leprosy actually could be really, really useful, the idea for this blog entry came in a moment of pure annoyance. Rudolph annoys Santa into a state of creative problem solving. […]
Matt Collins' Blog 