Valuable Insights On How Agencies Can Stay Relevant

http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/

Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, which new media platforms are building and know well, and understanding what these technologies and the data they spawn mean for brands and consumers, which agencies know better than anyone.