Tag Archives: digital advertising

‘Saturday Night Live’ And Google Show How Digital Publishers Can Confront The Challenge Of Ad Blocking

May 1, 2016 · by · in digital advertising, Google, mobile marketing · 2 Comments

I’ll venture a guess that this is the only place that shows what Saturday Night Live and Google advertising suddenly have in common and, more importantly, how they’re demonstrating a way for digital advertisers to increase revenues in the face of wide spread ad blocking. Broadly speaking, publishers can increase prices of their ad inventory […]

The Dying Days Of The Digital Impression

October 4, 2015 · by · in mobile marketing · 1 Comment

In 1999, Hasbro Interactive published Rollercoaster Tycoon, a PC game that allowed players to build and operate their own virtual theme parks. It went on to become one of the best selling PC titles of all time. I had a bird’s eye view of the software industry because I worked in marketing at Hasbro Interactive […]

Why NPR-esque User Donations Aren’t Likely To Pay The Bills For Digital Publishers

July 12, 2015 · by · in advertising, mobile marketing · Leave a comment

A few times every year, I’ll meet someone who decries all forms of advertising, especially the digital variety. These objectors tend to concentrate their ire on the data gathering and targeting behind digital ads, but that’s not their only concern. They also find ads on their favorite apps and websites a burdensome distraction. Since I work for a […]

How Digital Marketers Created A Broken Advertising Ecosystem

May 26, 2015 · by · in advertising, digital advertising, digital marketing, mobile marketing · 1 Comment

Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]

How To Keep Pace With The Rise Of Mobile Video

March 31, 2014 · by · in mobile marketing · Leave a comment

I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers to spend her screen time […]

Mobile App User Acquisition Costs On The Decline

February 4, 2014 · by · in advertising, digital advertising, in-app advertising, mobile advertising, mobile marketing · Leave a comment

A story emerged yesterday that reports that the average per mobile app user acquisition cost is declining. While that may be good news for advertising buyers, it may not be such good news for the overall health of the mobile economy. That’s because the transition from desktop and laptop-based digital marketing to mobile form factors […]

The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

November 25, 2013 · by · in mobile advertising, mobile marketing · 2 Comments

Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile economy that lurks just around […]

Why Is Facebook Killing It in Mobile, While The New York Times Struggles?

November 3, 2013 · by · in mobile marketing · Leave a comment

Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile revenues – 49 percent of total revenues, which themselves increased by 66 percent – The New York Times digital and mobile advertising business limped through a down quarter. The paper actually recorded quarter-over-quarter […]

Five Foundational Steps To Achieving Mobile Marketing Success

September 1, 2013 · by · in apps, digital advertising, in-app advertising, mobile, mobile advertising, mobile apps, mobile marketing, mobile web, social media, social media advertising · Leave a comment

Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]

Valuable Insights On How Agencies Can Stay Relevant

August 28, 2013 · by · in advertising, digital advertising, in-app advertising, mobile advertising, mobile marketing, social media advertising · Leave a comment

http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a full embrace of new technologies, […]

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