Matt Collins' Blog

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1. 

   Ronald Davenport · April 15, 2019 - 6:32 pm · Reply→

   Matt,
   I read your comments that half of TV ad impressions are wasted in an article this morning in Inside Radio. I’m a radio guy, and as you know radio is targetable to a much greater level of granularity than TV. Radio is also targetable at scale through networks.
   We radio guys joke that TV is radio with pictures. If you turn a radio broadcast into a simultaneous audio/visual stream and replace the audio ads with audio/visual ads, then theoretically you would achieve the same targetability at scale with audio/visual ads. The ads would also be contained within brand safe content since the content is pre-screened by humans and distributed by FCC licensed content providers. In addition, the digital ads could be sold using the station’s Nielsen ratings.
   I’m calling the simultaneous audio/visual stream of a radio broadcast “telestreaming” and I have a patent on it: https://patents.google.com/patent/US8560718.
   Any thoughts on whether telestreaming can disrupt the media landscape?

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   1. 

      Matt Collins · April 15, 2019 - 6:44 pm · Reply→

      Thanks, Ronald. I have to admit that I wasn’t familiar with telestreaming before you mentioned it. I don’t have much that’s useful to add to the discussion at this point, but I acknowledge that there is a lot of room for Innovators to solve customer, content creator, and advertiser problems. Your innovation may have something useful to add here. Good luck!

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      1. 

         Ronald Davenport · April 15, 2019 - 7:10 pm ·

         Matt,
         Many thanks for the feedback and the encouragement. Onward and upward!

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