Author Archives: Matt Collins
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
The Difference Between Brand And Performance Marketing? Time.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an […]
To Create Better Content, Ask This Simple Question
For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the course of just a few […]
How To Generate Leads From A Virtual Business Conference
The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the pandemic, business conferences, which serve […]
Five Voices Of Assurance And Optimism For Navigating COVID-19
I’ve been hosting livestream shows (“Simulmedia Live”) for Simulmedia since the summer of 2019 and have had the privilege of talking to some awfully smart people from top brands, agencies, cable networks, and the investing community. Ever since we’ve started working from home, though, we’ve featured guests who I like to refer to as a […]
What I’ve Learned About Being A Livestream Host
Having hosted 15 livestream programs for my employer, Simulmedia, I can confidently say at least one thing about the experience. After watching me, no one is going to forget Anderson Cooper. Or Chris Wallace. Or Pat Sajak, Captain Kangaroo, The Church Lady – or, in fact, any other professional broadcasting host who comes to mind. Our […]
The Pursuit of Flavor: Kus Beham Serves Up Coffee And Community In Hastings
I’ve traveled the world and enjoyed coffee in some of the world’s finest cities. None of it matches the coffee and espresso served at Antoinette’s Patisserie right here in my hometown of Hastings on Hudson, NY. Kus Beham is Antoinette’s captain of the caffeine, a flavor visionary who buys his own beans, roasts them in […]
Listen To My Podcast On iTunes, Spotify, And Google Play
The Pre-Made Podcast, my show about people who have overcome long odds and serious setbacks to do extraordinary things in their communities and careers, is now available on iTunes, Spotify and Google Play. Simply choose the service you prefer and subscribe. All past and future episodes will be available without needing to stream from my […]
A Professional Ballerina Soars Beyond Injury And Into Entrepreneurship
Jenelle Manzi is an elite performer who dances professionally with the New York City Ballet. She’s also an entrepreneur with big ambitions and a passionate team behind her. I’ve been eager to share Jenelle’s story ever since I heard it for the first time. I think that’s because there are so many different ways to […]
Filmmaker Helps The Video Game Industry Find Its Voice
The video game business yields billions of dollars annually, but generally it has lacked the mainstream acceptance and respect that film, television, and theater command. Entrepreneur and filmmaker Jeremy Snead is out to change that. He has directed and produced both an original documentary and television series that reveal how video games have shaped American […]
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