Category Yahoo

What I Learned From Surviving Layoffs Exceeding 50,000 People

April 10, 2016 · by · in Yahoo · Leave a comment

Last year, I wrote an article entitled “Yahoo Has Become The Nokia Of Internet Companies.” In that moment, I admit I contributed to something I hated when I worked at Nokia: the stream of negative press about an employer. If you care about your job, seeing the media align against your company stinks. From 2010-2014, I dreaded […]

Yahoo Has Become The Nokia Of Internet Companies

December 6, 2015 · by · in mobile marketing, Nokia, Yahoo · 4 Comments

A company that once flexed its consumer tech dominance in the 1990s and early 2000s falls on hard times because its legacy strength has become a flat to declining business. The cause: everything rapidly moved from PC to mobile. A new CEO with a record of success at a tech titan takes the helm. This […]

To Grow Again, Yahoo Might First Need To Shrink

October 25, 2015 · by · in mobile marketing, Yahoo · Leave a comment

There’s a one-word answer for why Yahoo has struggled to grow in recent years: mobile. Yahoo’s business was built on a desktop-centric model that mobile is corroding faster than Halloween candy on pre-teen teeth. To find its way to mobile growth, it might have to shrink its PC-focused business. To appreciate the company’s mobile vulnerability, it’s instructive […]

Yahoo’s Drive Vs. Amazon’s Drift: A Contrast In Managing The Migration To Mobile

October 26, 2014 · by · in Amazon, mobile marketing, Yahoo · 1 Comment

Last week, both Yahoo and Amazon reported quarterly earnings. Just like a golfer studying how a competitor tees off, their results can help other companies facing similar challenges make better decisions about their mobile businesses. What these two companies had to say indicates very different mobile game plans. Yahoo has a clear-eyed and optimistic view of the […]