[Published in the ANA] Performance is the Future of TV

September 5, 2017 · by · in Technology · Leave a comment

I had the pleasure of publishing an op-ed piece for the Association of National Advertisers (ANA) recently. In this article, I argue that performance (e.g. more sales, customers, website visits, app downloads, etc.), not cheap CPMs, is the future of television advertising.

Check out the article here.

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