Tag Archives: mobile
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
MIT Sloan Review on procedural understanding vs. strategic vision
http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)
I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies that feature real people at […]
Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways
Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging with fingers rank with nauseatingly […]
Five Tips On How Traditional Media Can Survive In A Mobile Age
This past Friday, I learned that authorities had apprehended the second suspect in the Boston Marathon bombing via Boston.com’s Live Blog, which aggregated tweets and short updates from reporters, police, and citizens into a single, curated stream. Watching and waiting for the Live Blog to update every three to five minutes made me feel more […]
What I Wish Walt Mossberg Would Write
The headline gracing Walt Mossberg’s column in the Wednesday, March 13 edition of the Wall Street Journal sent me first to the back of the paper and the Personal Journal section. It reads, “How Apple Gets All the Good Apps,” and you can read it here. I enjoy Mossberg’s columns and believe he does his […]
Quick hits: Yahoo and Facebook focus on mobile engagement, plus CES 2013 takeaways
Here are some quick hits on recent news from Facebook and Yahoo, as well as a post mortem on the 2013 Consumer Electronics Show. Google vs. Facebook, Yahoo: Diverging approaches to growing the mobile advertising business I recently wrote about Google’s latest earnings announcement – you can read it here – and mentioned both the […]
Google’s “glass half-full” view of the mobile economy
Google’s earnings announcement on Wednesday, Jan. 22, prompted a spike in its stock price despite delivering some news that at first glance looked bad. What’s going on here? Like many companies that have built their businesses on attracting a digital audience to serve largely digital content, Google is confronting and managing a massive shift in […]
Why 1,000 app developers just might propel the American car industry back to leadership
Last week, Ford unveiled its developer program at the 2013 Consumer Electronics Show in Las Vegas. A developer program targets software developers and typically includes tools they can use to create apps, as well as get design advice, testing and technical support, and distribution opportunities. Ford reported that over 1,000 developers registered in the program’s […]
Matt Collins' Blog 