Tag Archives: mobile
To Grow Again, Yahoo Might First Need To Shrink
There’s a one-word answer for why Yahoo has struggled to grow in recent years: mobile. Yahoo’s business was built on a desktop-centric model that mobile is corroding faster than Halloween candy on pre-teen teeth. To find its way to mobile growth, it might have to shrink its PC-focused business. To appreciate the company’s mobile vulnerability, it’s instructive […]
EXCLUSIVE: Meet MyDeweyDecimal – The App That Will Change The Way We Organize Books We Haven’t Touched In Years But That Make Us Look Smart
004.01MCB An example of the MyDeweyDecimal app’s output MattCollinsBlog.com tech reporter Chuck Corduroy has uncovered an app that promises to change the way we manage our collection of books and other publications at home. Gone forever is the challenge of finding that book you faked your way through in junior seminar. Mobile marketers: it’s time […]
How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom
My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]
Fortune Favors The Bold: Why It’s More Important Than Ever To Innovate
At a pivotal moment in Margin Call, a film about a fictional investment bank during the very real financial crisis of 2008, CEO John Tuld is accused by a subordinate of panicking as Tuld prepares to unwind a perilously risky position that could sink his firm. Tuld coolly responds, “If you’re first out the door, […]
Stumping The Apple Store Geniuses: My Mobile-Enhanced Shopping Day Fail
Last week, the team behind the retail platform PowaTAG invited me to speak at its public launch. (You can learn all about the technology in this brief video.) Available today for iPhone and Android devices and coming soon for Windows Phone and Nokia X, the PowaTAG app works by looking or listening for proprietary video […]
The Affordable Care Act’s Mobile Mess
With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its mobile experience. I decided to […]
Five Foundational Steps To Achieving Mobile Marketing Success
Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing world, while more complex than […]
The Mobile-Enhanced Vacation
Several years ago, while on vacation, I wondered whether it was possible to reduce the number of work emails I received while I was away. I was feeling pressure to stay on the clock, a feeling that is utterly incompatible with really taking time off. As I pondered that, I came to recognize that the […]
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