Category mobile marketing
Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile
A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing 10 words of copy for […]
Putting Facebook’s Mobile Results In Perspective
Facebook’s quarterly gains in mobile ad revenue boosted spirits on Wall Street last week, especially for those who have been long on the social networking titan since its bumpy IPO last year. What does Facebook’s performance indicate about the overall health of the mobile economy? I see mostly positive developments and some useful lessons for […]
Office Depot Finds Its Mobile Mojo
Looking for examples of brick and mortar stores that are embracing the mobile revolution? I’ve found one that may inspire you. Several months ago, I wrote about the challenges and opportunities brick and mortar stores have in a world increasingly connected by mobile devices. Customers have taken to “showrooming” store merchandise, by which I mean […]
MIT Sloan Review on procedural understanding vs. strategic vision
http://sloanreview.mit.edu/article/procedural-versus-strategic-approaches-to-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29 In my recent post on the importance of recognizing the distinction between functional and strategic expertise, I cautioned against falling into the trap of assuming the youngest among your colleagues were inherently more qualified to run your mobile operations. The column from MIT’s Sloan Review that I link to here, while focused on social […]
More Good News For The Mobile Economy
A few months ago, I noted the attempts various companies, Google and Yahoo in particular, were taking to accelerate the growth of the mobile economy and mobile advertising in particular. You can read about it here. This week brought news of the latest development in this effort: the release of new guidelines by the Interactive […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work
A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]
Mobile App Metrics: How To Select The Right Ones For Your App
Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time
A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate the really tough decisions involving […]
Five Easy Ways To Make It Easier For Customers To Find Your App
The mobile apps business reminds me of a child prodigy. On the one hand, we see the potential to do amazing things. On the other hand, kids are kids, and even tremendous young talent can make their parents want to pull their hair out from time to time. So it is with mobile. Customers increasingly […]
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